Fintech’s Next Chapter: Money20/20 USA
We’re just back from Money20/20 USA in Vegas, and if you’re as focused on results and measurable growth as the leaders we partner with, you’d have felt the shift. Forget the noise, fintech isn't just back; it’s finally growing up.
The energy felt practical, ambitious, and incredibly focused on the how, not the what if. It’s the Fintech Spring, and it’s all about sustainable scale, smart partnerships, and driving real business impact—the kind that shows up on a balance sheet.
Here are our key takeaways—and what they mean for the data-driven leaders who want to connect strategy, creativity, and a clear ROI in this new era of financial technology.
“Whatever you think you know, you’ll be behind”
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AI: From “Possible” to “Profitable”
AI was everywhere, but it finally felt grounded. The conversation has decisively moved from “what’s possible” to “what’s actually generating ROI.”
Companies shared clear, real-world examples: AI embedded in fraud detection, smarter underwriting, and truly personalized customer journeys. The best stories came from businesses using AI to amplify human capabilities, not replace them.
For marketers, that’s the playbook: use AI-powered insights to predict behavior, personalize content, and automate engagement…but always anchor that intelligence in human creativity and empathy.
At distillery, we help B2B leaders operationalize AI across our Advocacy and Creator Solutions. We turn proof-of-concept into profitable execution. Why? Because intelligence only matters when it drives meaningful, measurable action for your business.
“Trust is built offline, AI can amplify it”
Trust Is Your Biggest Growth Engine
In a world powered by AI agents and digital wallets, trust is the new, non-negotiable currency.
Sessions on deepfakes and digital identity made one thing crystal clear: trust isn't a compliance item you check off—it’s a core business strategy. The winning brands are building ethical design, transparency, and smart regulation into their products from day one.
This principle is just as true for marketing. Your audience rewards brands that feel human, responsible, and secure. Transparency isn't a legal requirement; it’s a powerful differentiator that builds connection.
At distillery, we live this. Whether we’re handling sensitive donor data or designing user experiences for our fintech and SaaS clients, trust underpins every touchpoint. Confidence drives conversion—full stop
“In B2B, beyond traditional media we are making sure we reaching the influencers with the right message for the right audience”
Global Scale Requires Local Empathy
The sheer volume of innovation coming from LATAM and APAC was a powerful reminder: growth is global, but relevance is fiercely local. These regions are skill fully leapfrogging legacy systems, proving that agility and cultural nuance can beat size and inertia any day.
For global leaders, this means balancing brand consistency with deep empathy—you must adapt your creative, messaging, and experience to local behaviour's, not just translate them.
That’s exactly why our Growth Solution across our global offices, helps brands expand internationally with tailored content, regional insight, and market-specific strategy—ensuring you connect meaningfully, wherever your customers are.
“It’s the most low fi content that’s performing for us…it’s all about the always on…”
What’s Next: Smarter Connections
Fintech’s next chapter isn't about faster tech; it’s about smarter connections—between data and creativity, systems and storytelling, and infrastructure and inspiration.
The winners will be the ones who effortlessly combine infrastructure, intelligence, and trust to create customer experiences that deliver measurable ROI and build lasting relationships.
For us, Money20/20 powerfully reinforced why we love this industry: it’s where technology meets humanity—and where great creativity has a tangible, lasting impact.
At distillery, we’ll keep partnering with the brands and innovators building what’s next—from embedded finance to AI-driven customer engagement—to help you grow, scale, and make an impact that truly lasts.
Ready to turn these fintech trends into actionable marketing strategies? Let’s connect and explore how distillery’s solutions can help you future-proof your growth.