Building paths to possibility: Our work with Visa at Sibos 2025
Visa came to us ahead of Sibos 2025 with an ambitious goal: shift perceptions. Because Visa is no longer just a card company — it’s a complete ecosystem of money movement solutions. And they needed the global banking community in Frankfurt to see that.
The brief
Sibos is one of the most competitive stages in global finance. Thousands of senior bankers, endless booths, and everyone fighting for attention. Visa needed to stand out while showcasing two key solutions — Visa Direct and Visa Commercial Solutions (VCS) — under one cohesive story.
Enter: "Path to Possibility."
Our approach
We developed a comprehensive creative campaign rooted in human-centered storytelling, revealing Visa as an enabler for businesses, innovation, and growth. Our messaging strategy centered on three core pillars:
Expansion: From card to network to global ecosystem
Enablement: Building tailored paths for every customer
Evolution: Driving innovation and what's next
The experience
The centerpiece? An F1 show car that stopped people in their tracks. But this wasn't simply a photo op — it was a symbol of Visa’s speed, precision, and real-time power of connecting end-to-end global commerce..
We developed messaging for every touchpoint. Uber ads reached attendees on the way to the event. Booth zones highlighted Visa Direct's instant global reach and VCS's enterprise solutions. Digital activations invited exploration, while cohesive creative positioned visitors as the heroes of their own possibility journey. The integrated campaign worked together to tell one unified story.
Photo Credit: Visa
“Our campaign invites curiosity by showing how Visa connects the world in ways that make the complex feel effortless. It’s about humanizing innovation–bringing to life the people, businesses, and possibilities made possible by Visa.”
The result
Through bold, action-oriented creative and immersive physical experiences, we helped Visa stand out in a saturated event space while piloting an event platform approach that will guide the company’s strategy into 2026. From social media to the conference floor, we reinforced the core message: Visa unlocks new paths for businesses, people, and ideas at the speed of now.