Getting behind the wheel for an authentic story

Vlog-style videos put customers’ personalities front and center. They help build a personal connection and trust with audiences by bringing them behind the scenes and show the people, culture, and process instead of just polished campaigns.

With TikTok and Reels dominating video content with friendly, direct-to-camera conversations, vlogs are also fast becoming the new language of modern B2B storytelling. When executed with strategy and creativity, the format turns business messages into human stories that people actually want to watch.

We put our vlog storytelling in gear with our latest work with Google Cloud to showcase how Gemini powers the new Mercedes-Benz CLA.

Our crew turned around a fast-paced, day-in-the-life vlog style shoot featuring Magnus Östberg (Mercedes-Benz CSO) and Steve Basra (Head of Automotive, Google Cloud). Think car-karaoke meets C-suite keynote.

Our work proves that speed and storytelling can drive side-by-side.

Are you ready to trade generic content for human connection and real ROI? We’re already putting the pedal down on innovative storytelling, so get in touch to explore how a vlog-first strategy can drive impact for your brand.