5 ways we’ve educated, inspired and motivated
a community
of thriving creators
01
We fuelled creativity
Candid tips from creators for creators to inspire creativity on YouTube. A cross-region month-long campaign.
02
We boosted product adoption
Convincing long-form creators to embrace shorts…and go vertical was no easy task. “Start Short” embraced that business need.
03
We nurtured wellbeing
Actionable advice from established creators to help maintain wellbeing while growing on YouTube.
04
We delivered value for creators
Educating creators about a simple and effective tool to help understand and build deeper connections with their audience.
05
We supported communities
A regular drumbeat of local content to keep creators informed, educated, and connected to YouTube Black initiatives and events.
