If something's sus, check with Singpass

When Singpass asked us to help educate Singaporeans on cybersecurity, we could have thought "snoozefest." Instead, we created a multi-genre, K-pop-inspired, dance-inducing music video to encourage people to protect themselves from scams.

Shot in Singapore, the film featured a cast that reflects the broad audience of everyday Singaporeans our campaign was targeting. Within weeks of launch, the campaign proved to be a hit, reaching over 600k Singaporeans and achieving multiple mentions in industry PR across APAC.

Capability

Campaign Creation

Video Production

Team

APAC

  • 600K reach across GovTech’s social platforms

  • Inspired conversions, people downloaded Singpass after the campaign

  • Major PR, we caught the eye of Campaign Brief Asia, Marketing Interactive, Adobo Magazine and Marketech

Without results, marketing is just noise