Placing Chromebook at the top of the class for Google Education

When you want more Chromebooks in classrooms, you need to talk to the real decision makers. Identifying an audience of teachers, rather than IT procurement professionals, we made the case for this game-changing tech at the grassroots level, leveraging features that solve teachers’ very real challenges.

Our campaign ran across four European markets and increased consideration across the board, placing Chromebooks firmly in the teachers’ good books.