Telling the human stories behind Google Cloud’s transformative technology

Behind every Google innovation lie the stories of people empowered to work smarter. For over eight years, and across every region, Google Cloud has entrusted distillery to find those stories and bring them to life. Showing how its groundbreaking technology is transforming the way the world works. 

distillery worked hand in hand with the Google Cloud team to help establish its first Customer Reference Programme in EMEA. We have gone on to create hundreds of pieces of content for Google Cloud, Google Maps and Google Workspace across EMEA, APAC, NORTHAM and META.

From Indonesian fishermen to international climate activists, Dutch care home staff to Scandinavian sustainability scientists, we connect with Google’s customers wherever they are, uncovering the unexpected details that make their stories unique. We then shape these stories to showcase the power of Google technology through purpose-built content, tailored to each audience, including impactful written pieces, moving videos, original creative projects and engaging social assets.

Working as an extension of Google Cloud regional teams, we help to run, measure and continuously improve their Customer Reference Programmes. Coordinating interviews and productions, creating new resource templates, planning, strategising, amplifying and delivering. Time and time again.