Getting Britain in a spin for cinnamon rolls

When is a Danish not a Danish? When it’s a Swedish. Or more precisely, a Gifflar Swedish cinnamon roll.

Roundly loved in Sweden, Gifflar rolls weren’t well known in the UK. We needed to change that, using insights and market research to identify segmented audiences and their perfect Gifflar roll moment.

An adaptable creative campaign was key to racking up impressions across media placements chosen for maximum exposure. From social to the streets, supermarkets to sampling, we originated assets for every media touchpoint in a truly 360° creative and media campaign.

Client

Ardens/Gifflar

Capability

Integrated Campaign

Media Planning and Buying

Team

EMEA

Social Content

Digital Out Of Home

Without results,
marketing is just noise

  • 10m+ paid social media impressions

  • 12.28% uplift in followers within 6 weeks

  • 270% Engagement rate against industry average of 2%

  • 14m OOH impressions driving awareness

“From concept through to media delivery, distillery has proven to be the perfect partner to help Gifflar roll into households and hearts across the UK.”
— Gail Moore, Commercial Controller at Arden Fine Foods (UK) Ltd