Record-breaking response for DEC Ukraine appeal

When failure is not an option, the Disaster Emergency Committee and the 16 aid organisations they represent turn to distillery to deliver their urgent appeal campaigns.

Mobilising our response within days of the invasion of Ukraine, we co-ordinated a through-the-line campaign totalling 150 pieces of content across TV, social and OOH in just three weeks.

The response was unprecedented, with the appeal raising £389 million in the first six months and setting a new Guinness World Records title for the most money raised by an online campaign.